The Advisory team is here to identify how SAMs can best support their customers to be most successful. Our goal is to help drive strategic and technical adoption of the Adobe Experience Manager solution.
Advisors are multi-touch attribution and AEM experts who can share their knowledge of AEM with customers through limited engagements or identify what the customer needs based on their current understanding, usage, and setup of the solution. Depending on what the Business or Technical Advisory team determines from each customer case, we will either work with the SAM and customer directly or guide the SAM on what steps should be taken and what additional resources may be necessary.

Available offerings that can help to your customer

Intro to Web Content Strategy

The ‘Intro to Web Content Strategy’ Play should be used when an account needs help learning about functional AEM site breakdowns leveraging Core Components.

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Moving to AEM on cloud Service

The 'Moving to AEM on Cloud Service' Play should be used to learn about Adobe's Approach and Methodology for upgrading to AEM on Cloud Service and calls out factors that can impact timelines and customer expectations.

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Making the Switch to Dynamic Media

Use the ‘Making the Switch to Dynamic Media’ play to learn about migration techniques and tools for migrating to DM. Understand the effort involved on the customer side.

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AEM Value Realization

The 'AEM Value Realization' Play should be used when facing common customer issues with seeing value in their AEM instance. This guide will focus on prioritizing the high-level strategy AEM, so that users formulate a plan to can get the most out of the system.

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Preparing for Implemenattion

The 'Preparing for Implementation' Play should be used when a customer requests a review of the necessary People and Time investment for implementation and to provide an overview of how to prepare for project Kick-Off.

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AEM Adoption Reviews

The 'AEM Adoption Reviews'Play should be used to have a brief interaction with customers to let them feel seen and heard while allowing Adobe to assess the customer's comfortability with the product.

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AEM Instance Reviews

An Instance Review is high-level assessment of a customer’s AEM Sites or Assets instance and review the recommendations for next steps. ​

This guide can be used as a resource for future road mapping and advise on the best practices to capitalize on in the next phase and all recommendations will be prioritized and Low, Medium or High based on the urgency.

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Getting Started with DAM Strategy

This play should be leveraged when a customer is looking to build or expand their DAM Strategy.

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Workfront + AEM Multi-Solution Play

The Workfront + AEM Multi-Solution Play outlines the initiative to help customers with the adoption and strategy of common Adobe integrations. Access this information to help identify where customers are in their integration lifecycle and how to leverage the CAFE team.

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AEM Masterclass - Dynamic Media

Review how Dynamic Media works, who to sell it to, how to prepare customers for configuration, and why it is an important add-on to AEM deals.

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